Open Mic by John Varvatos
John Varvatos is an American contemporary menswear designer, known for endorsing the Rock n' Roll culture and artists. Guns n' Roses, Iggy Pop, Alice Cooper, Dave Matthews, Green Day and Ringo Starr are just a few names featured in his campaigns.
AY Digital was approached by partners to design the brand and initial concept for the Open Mic experience, a project where smaller bands could create their profiles and interact with users, which would vote their favorite bands for a NY concert.
ROLE Art Direction, UX & UI, Brand Design
AGENCY AY Digital