Second-screen experience for football fans
GAME offers live commentary, key stats and moments, player battles and insightful information during live football matches.
My Role
Along with STREAM, I joined Fantastec to lead the design of their platforms for sports fans. GAME was already a live service, and needed to be extended to its full potential.
____
Toolbox
Design Sprints • Sketch • Zeplin • Invision • UserTesting.com
Design Audit
GAME was up and running, with thousands of users using the site weekly during football fixtures. My initial proposition was to run a heuristic evaluation of the site in order to identify usability issues we could fix as we built new features.
The Re-design
Most critical problems encountered during the evaluation were related to lack of consistency, wrong affordances, navigation and discoverability of new content. On the following months I redesigned these items and started structuring the component library.
Second-screen UX
GAME was used as an extension of a live match. Users had a range of motivations for wanting to be on top of information during a game, but it was evident the experience should work seamlessly across all devices, mobile-first.
Results & Learnings
GAME is now paused until next Premier League season, but all new designs proved effective on user testing, and during the 3 months I was in the project the ongoing improvements brought a significant increase in the traffic of the website.
See also
Discovery, design and prototyping for stats-driven sports streaming platform.
Design of AP's Turnaround & Restructuring Services fintech platform.
End-to-end product design of cutting edge Data Science platform.