In Brazilian elections of 2010, my agency was working for the campaign of a state candidate, and part of our strategy was to create a quiz aiming to introduce new voters to the candidate's proposals and bills.
Called In our city - You Govern, the game asks the player 10 questions, each one about a everyday administrative issue, where the main goal was to win popularity according to the answers.
For each answer, funny comments are displayed and the candidate proposals and projects regarding that question are presented to the user.
ROLE Creative Direction, UI & UX, Motion Design & Animation
A hand-drawn city was created as the main scenario of the game.
Each question happens on a scene, on which videos were later blended with the illustration.
When the quiz was finished, an animation was played according to the popularity score.
Be careful with your answers, or you might end up in jail, or worse, in hell!